New H2O Helps Promote Health Weight Loss Flavored and Nutritionally Enhanced TrimWater Launched

Water is not only beneficial to your health it promotes weight loss through the regulation of appetite and increases your energy level and metabolism. According to the VHL Family Alliance Forum Research Report (March 2001), even mild dehydration can slow down the body’s metabolism by as much as 3 percent; as many as 75 percent of Americans are chronically dehydrated, and in more than a third, the thirst mechanism is so weak it is often mistaken for hunger (Diabetes Health Magazine, August 2001).

Proper water consumption – between 8 and 10 glasses per day – is important for everybody. “All too often, our taste buds get the best of us and we end up consuming beverages loaded with sugars and unnecessary calories instead of water,” said David Sackler, president of Lifestyle Beverages. “Our new flavored water product, TrimWater, is nutritionally enhanced so it is as much a treat for the taste buds as it is for promoting a healthy body and metabolism.”

Sackler further distinguished TrimWater as having no artificial flavors, no artificial colors, or preservatives fewer calories and less sugar than most leading popular flavored water beverages, and less caffeine than the leading diet colas. Additionally, its nutritional content includes Chromium Picolinate, Citrimax, Glucosamine Hydrochloride and Caffeine. Said Sackler, “It’s important to provide great tasting, quality products that can help people change their lifestyle for the benefit of better health.”

TrimWater, whose name is a result of Lifestyle Beverages’ relationship with the dietary supplement company TRIMSPA, will be available in 4 flavors: Passion Fruit/Berry, Lemon/Ginger, Raspberry/Vanilla and Peach/Mango.

CEO and founder of TRIMSPA, Alex Goen, called the company’s partnership with Lifestyle Beverages “a natural,” adding, “both of our companies have a common goal – to help people live a healthier lifestyle. Eating healthy, exercising, and drinking plenty of fluids to keep the body hydrated is an integral part of any weight loss program.”

TrimWater will launch later this month, initially in the New York/Tri-state area where it will be available at DSD (direct store delivery) and c-store locations. By the end of 2005, Lifestyle Beverages plans to expand into the remainder of the New England and mid-Atlantic regions. By first quarter 2006, the company anticipates production and distribution in the western United States, with national retail presence in grocery and drug stores